How to send personalised emails with Gmail

One thing that I really hate about marketing emails, is when they are utterly generic. Nothing turns me off more than seeing an email starting with Dear Customer or Reach out to us to learn more about the product you enquired for.

If you are in marketing/growth teams you know what I am talking about. It is very important to make your customer or prospect feel valued and make them feel that your care about them.

This feeling that they matter to you, mean a lot to customers. So, it is really important for you to make sure they get this experience when you are reaching out to them via emails.

Sending personalised emails to your customers is one of the best way to make your customer feel valued. Small things matter - Hello Mr. Smith or A few days back you reached out to enquire about "Mail Merge for Gmail".

But sending these personalised emails manually can be time consuming, tiring and erroneous.